The right e-commerce setup depends on your products, customers and operations. Existing platforms can be a good fit; custom development is useful when important requirements cannot be met well by available tools.
Start with the workflow
Map how products are added, orders are processed and customers get help. Review the work behind the storefront as carefully as the shopping experience.
Compare the options
Check platform features, integrations, content management and ongoing costs against your requirements. Keep the first release focused on the buying and management tasks that matter.
Plan for upkeep
Include hosting, updates and support in the decision. A product that is straightforward to maintain gives your business more room to improve it over time.